Amazon Freight: Why Working with a Freight Broker is a Better Alternative

What is Amazon Freight?

Launched in 2019, Amazon Freight is an integrated service platform offering FTL (full-truckload) shipping solutions exclusively in 53’ dry van trailers throughout much of the continental United States.

They also offer services in parts of Europe, but that’s outside the scope of this article, as it was written specifically for an American audience.

Is Amazon Freight Worth It?

Amazon Freight has a network of over 50,000 trailers, both company-owned and in partnership with a network of partner carriers, all easily booked and tracked through their proprietary online platform.

They claim to be a game-changing solution in the truck freight space and specifically, they pride themselves on users being able to schedule, book, track, and manage all their shipments online.

To use the service, customers must create a shipper account on their online platform, and after that, they’ll be able to book their first shipment. 

Amazon Freight’s stated goal is to streamline and simplify complex logistics...but do they? 

The jury is still out. We’ll let you decide as you read further about their service, its advantages and limitations, and compare them to the more personalized and dedicated service provided by a freight broker.

Where Does Amazon Freight Ship?

Not surprisingly, Amazon Freight ships to any FBA warehouse in the United States. They also service shippers not sending to Amazon, albeit with some limitations.

Amazon Freight exclusively services route lanes in the United States that serve their FBA warehouses. Shippers needing to send goods to other metropolitan, suburban, or rural areas where there isn’t an FBA presence may struggle to make the service work. Almost a third of the continental United States isn’t covered by the Amazon Freight network of carriers, as seen in the map below.

Source: https://freight.amazon.com/

Does Amazon Freight offer FTL and LTL Shipments?

With almost 5 years since the launching of their service, Amazon Freight still only offers FTL (full truckload) shipments in ‘53 dry van trailers. Unless your shipment fills a 53’ dry van trailer (approximately 26 standardized pallets), you’re better off using another solution. They do not offer LTL shipments through the platform at this time.

What Types of Trucks and Trailers Does Amazon Freight Offer?

Amazon Freight and its partner carrier network only offer 53’ Dry Van trailers. This is ideal for shipments of approximately 26 standardized pallets. 

For everything else, you’re better off finding another carrier solution with many more types of trucks and trailers, like we offer here at Guided Freight.

Do Amazon Trailers Have Liftgates?

As of now, Amazon Freight does not offer trailers with liftgates. While this might sound like a minor inconvenience to a newbie, an experienced shipper knows this creates a host of risks, costs, and challenges for a lot of business owners.

At Guided Freight, we can simplify the handling requirements for our customers by offering liftgate trailers in an almost endless array of sizes and configurations. Here are just a few of the benefits this technology offers:

• More Efficient Loading and Unloading: A liftgate allows for easier and more efficient loading. This can save time and labor costs by eliminating the need for manual lifting or the use of additional equipment like forklifts.
• More Versatility: Liftgates can accommodate a wide range of cargo types and sizes, making them suitable for various industries and applications. They can handle palletized goods, large equipment, and other items that require specialized handling.
• Improved Safety: Using a liftgate reduces the risk of injuries to workers associated with manual lifting and loading activities. It minimizes the need for heavy lifting and awkward movements, thereby promoting a safer working environment.
• Increased Accessibility: Liftgates provide greater accessibility to loading docks, delivery locations, and vehicles with uneven or elevated surfaces. This makes it easier to transport goods to and from locations where traditional loading methods may be impractical or challenging.
• Space Optimization: Liftgates can help maximize the use of available space within trailers or delivery vehicles. By eliminating the need for additional equipment or clearance space for loading ramps, more cargo can be loaded, increasing efficiency and reducing transportation costs.
• Adaptability: Our liftgate models offer features such as adjustable platforms, foldable ramps, and remote control operation, allowing for greater flexibility and customization to meet specific loading and unloading requirements.
• Reduced Costs: By limiting the amount of manpower and machinery for loading and unloading of trailers, a liftgate can save customers some serious money too.

Overall, a trailer liftgate offers significant advantages in terms of efficiency, safety, accessibility, and customer service. Liftgates also greatly reduce handling costs, making them an essential tool in the arsenal of professional freight brokers like Guided Freight. 

It’s frankly a little mind-blowing that Amazon has not made this a priority for their service offering at this time.

Does Amazon offer Specialized Trucking?

In short, no. At this time, Amazon Freight only offers FTL shipments in 53’ dry van containers. Unlike Guided Freight which specializes in offering the widest array of trucking services on the market, Amazon does NOT offer other popular and high-demand specialized trucking services such as:

• Refrigerated
• Hazmat
• Heavy Haul and Oversized Cargo
• Drayage
• Hot Shot
• Expedited
• Military Freight
• Goverment Freight

Does Amazon Offer Same-Day Pick-up?

No, Amazon Freight does not currently offer same-day pick-up services. Here at Guided Freight, we do. 

Advantages of Amazon Freight

Below, we’ll review some of the primary advantages Amazon Freight claims to have over other shipping solutions.

• Integrated Platform: Amazon Freight integrates seamlessly with other Amazon services, such as Fulfillment by Amazon (FBA) and Seller Central, providing a comprehensive end-to-end logistics solution for sellers on the Amazon platform. But let’s be honest, this isn’t particularly useful to anyone who is not an Amazon seller.
• Simplified Booking Process: Shippers can book and manage shipments through the Amazon Freight platform, streamlining the logistics process and reducing administrative burden. But you could streamline and minimize these administrative tasks by working with a freight broker like Guided Freight, who would manage all of this on your behalf, saving you time and money.
• Competitive Pricing: Amazon Freight leverages Amazon's scale and negotiating power to offer highly competitive freight rates per mile, potentially saving shippers money on transportation costs. But beware, customers have warned that special handling requirements are priced exorbitantly, and many useful services like liftgates, which can greatly reduce handling costs, simply aren’t available. In the end, do you save? Well, that will depend on the complexity of your logistic needs.
• Reliable Service: Shippers can benefit from Amazon's extensive network of carriers and distribution centers, ensuring reliable and timely delivery of their goods. But this is only true for shippers whose route lane is in an area where there’s a strong FBA presence.
• Visibility and Tracking: Amazon Freight provides real-time tracking and visibility into shipments, allowing shippers to monitor their cargo's progress throughout the transportation process. Although, many of the leading carriers offer the same service as well.
• Customer Support: Amazon Freight claims to have dedicated customer support to assist shippers with any questions or concerns they may have during the shipping process. And yet, lack of customer support, or at least slow response times, is one of the top complaints from Amazon Freight customers in Amazon Seller forums, leaving us to scratch our heads.

Disadvantages of Amazon Freight

Now, let’s review some of the limitations of Amazon freight, as found on resources around the web.

• Limited Coverage: Amazon Freight primarily focuses on supporting Amazon's own shipping needs, and may not offer extensive coverage or services in all regions, especially compared to traditional freight brokers or carriers with broader networks. If your shipment falls outside of one of their primary route lanes, you might be entirely out of luck.
• Lack of Flexibility: Amazon Freight's operations may be optimized for Amazon's specific requirements, which could limit flexibility for other shippers with unique shipping needs or preferences. Their services are limited to only one type of trailer, at one length, and they lack LTL shipping capacity, which many customers, especially smaller businesses and Amazon Sellers highly value. 
• Service Differentiation: In a highly competitive market, Amazon Freight may struggle to differentiate its services from other freight brokers or carriers, especially in terms of pricing, technology offerings, or customer support. Technology is wonderful, but it isn’t particularly helpful when there are shipment issues and you’re struggling to get customer support. For this reason alone, many customers choose to work with a freight broker, like Guided Freight.
• Capacity Constraints: During peak seasons or periods of high demand, Amazon Freight's capacity may be constrained, leading to challenges in securing space for shipments and potential delays. While 50,000 trucks sounds like a lot, it’s a drop in the bucket compared to the 13.5 million commercial trucks registered for operation in the United States.
• Integration Challenges: While Amazon Freight may offer integration with Amazon's e-commerce platform and fulfillment services, integrating with other systems or platforms used by shippers could be more challenging, especially for smaller businesses or those with complex IT infrastructures.
• Customer Service: Some customers have reported issues with communication and customer service when dealing with Amazon Freight, particularly in resolving issues or addressing concerns promptly.
• Market Perception: Due to Amazon's dominance in e-commerce and other industries, some shippers may have concerns about relying too heavily on Amazon Freight, fearing potential conflicts of interest or competitive disadvantages.
• Regulatory Compliance: As with any logistics provider, Amazon Freight must navigate complex regulatory requirements governing freight transportation, which can vary by region and may pose challenges in ensuring compliance. This probably explains why their service offering is so limited.

What Alternatives Exist for FTL and LTL to Amazon?

In this regard, a company like Guided Freight is a great alternative to Amazon Freight, offering greater flexibility, more price options, and the ability to handle a much broader range of unique handling requirements. 

As a leading freight broker, we also offer FTL shipments, but in a much broader range of trailer sizes.  

And unlike Amazon Freight, we also offer LTL (less than truckload) services. This is true whether you need to ship to Amazon FBA or any other destination in North America.

Freight Broker vs. Amazon Freight

Choosing the right freight broker is crucial for optimizing logistics, reducing costs, and ensuring reliable delivery. While Amazon Freight offers a robust and extensive network, working with us at Guided Freight presents distinct advantages that cater to diverse shipping needs and provide more personalized service at the same time

Personalized Service and Flexibility

One of the primary advantages of working with us is the personalized service we offer. Unlike Amazon Freight, which operates on a vast scale with standardized processes, we tailor our services to meet the specific needs of each client. This level of customization ensures that you receive solutions that are uniquely suited to your requirements, whether it involves special handling, customized routes, or specific delivery windows. Our flexibility allows us to adapt quickly to changes in shipment demands or unexpected circumstances, providing a level of agility that larger, more rigid systems may lack.

Dedicated Customer Support

We pride ourselves on offering dedicated customer support, which can significantly enhance your shipping experience. You will have direct access to knowledgeable representatives who understand your business and logistics needs. This contrasts with the more generalized support often provided by larger entities like Amazon Freight. Our dedicated support team can offer quick resolutions to any issues that arise, proactive communication about shipment status, and expert advice on optimizing shipping strategies. This hands-on approach fosters a stronger partnership and ensures a smoother, more efficient shipping process.

Competitive Pricing and Cost Efficiency

Another advantage of working with us is the competitive pricing and cost efficiency we can offer. As a freight broker, we have the ability to negotiate favorable rates with a wide range of carriers. This flexibility allows us to provide cost-effective solutions tailored to your specific needs and budget constraints. In contrast, Amazon Freight operates on a fixed pricing structure, which may not always align with the cost-saving goals of every shipper. Our ability to leverage relationships with multiple carriers ensures that you get the best possible rates and value for your shipping dollars.

Access to a Broad Carrier Network

We provide access to a broad network of carriers, offering a variety of options for different types of shipments. This extensive network ensures that you can find the most suitable carrier for your specific needs, whether it’s for Full Truckload (FTL), Less Than Truckload (LTL), or specialized freight. Amazon Freight, while extensive, may not offer the same breadth of specialized carrier options. The ability to choose from a diverse pool of carriers means that we can provide more tailored solutions, ensuring optimal transit times and service quality.

Enhanced Reliability and Accountability

Working with us also brings enhanced reliability and accountability. We build strong relationships with our carriers and hold them to high standards of performance. This focus on reliability ensures that your shipments are handled with care and delivered on time. In case of any issues, we take accountability and work diligently to resolve them, minimizing disruptions to your supply chain. This level of commitment and responsibility may be less evident in larger, more automated systems like Amazon Freight.

In conclusion, while Amazon Freight offers a broad and reliable service, our advantages in personalized service, dedicated support, competitive pricing, extensive carrier network, and enhanced reliability make us a compelling choice for shippers seeking a more customized and responsive logistics partner.

Our Expertise as an Amazon Freight Broker and Partner with Amazon Freight Carriers

Guided Freight brings extensive experience in freight and logistics management, drawing from over a decade of success with our parent company, Guided Imports. Guided Imports has earned a trusted reputation among Amazon sellers, big-box retailers, and e-commerce businesses for its honesty, reliability, and exceptional customer service. This legacy of excellence continues at Guided Freight, where we specialize in assisting businesses with their shipping needs, particularly when it comes to navigating the complexities of Amazon’s supply chain requirements.

As an Amazon freight broker, we bridge the gap between shippers and the best Amazon freight carriers in the industry. Our mission is to provide the dependable, flexible, and tailored logistics solutions that Amazon sellers and suppliers need to stay competitive.

Why Choose Guided Freight for Your Amazon Freight Needs?

While Guided Freight is a newer company, we were founded to solve a persistent problem in the freight brokerage industry: unreliable service. Our firsthand frustrations with freight brokers who oversold and underdelivered inspired us to create a better solution. Guided Freight’s mission is simple—to be the most dependable freight broker in the United States.

Whether you're shipping to Amazon warehouses or looking for solutions not covered by Amazon Freight, Guided Freight provides expertise and options that cater to your specific requirements.

How Guided Freight Can Help

As your Amazon freight broker, we offer:

• FTL and LTL Shipping to Amazon Warehouses: Whether you need a full truckload (FTL) or less-than-truckload (LTL) service, we ensure your shipments are on time and compliant with Amazon's stringent requirements.
• Diverse Truck and Trailer Options: Access a variety of trailer configurations to meet unique cargo needs, providing flexibility beyond what Amazon Freight alone may offer.
• Specialized Handling: If your shipments require unique care or services not offered by standard Amazon freight carriers, our network of qualified carriers has the expertise to handle even the most complex shipments.
• Comprehensive Freight Planning: Need help strategizing your next shipment? Guided Freight’s experienced team works closely with you to optimize your logistics while saving you time and money.

Ready to Simplify Your Amazon Freight Shipments?

Whether you're shipping to an Amazon fulfillment center, seeking more diverse trailer options, or simply need a dependable Amazon freight broker, Guided Freight is here to help. Click the “Get an Amazon Freight Quote” button in the menu or email us using the link in the footer to connect with our team today.

Trust Guided Freight to deliver dependable, customer-focused freight solutions for all your Amazon shipping needs.

Get an Amazon Freight Quote

Looking for a reliable Amazon freight quote to plan your next shipment? Guided Freight makes it easy to get transparent, competitive pricing tailored to your specific needs. Whether you're shipping to an Amazon fulfillment center or need a more specialized service, we provide customized quotes that reflect your unique logistics requirements.

Why Choose Guided Freight for Your Amazon Freight Quote?

• Accurate Pricing: Our Amazon freight quotes are comprehensive and transparent, ensuring there are no hidden fees or surprises. You’ll get a clear breakdown of costs based on your cargo type, size, weight, and destination.
• Tailored Solutions: We understand that every shipment is different. Whether you're shipping FTL, LTL, or require specialized handling, our team creates a customized plan to optimize cost and efficiency.
• Reliable Partnerships: Guided Freight works with a trusted network of specialized freight carriers to offer services that align with Amazon’s strict shipping guidelines. This ensures your freight is delivered safely and on time.
• Fast Turnaround: We know time is critical in the fast-paced world of Amazon shipping. Our team provides quick, accurate quotes to help you plan your shipment without delays.

How to Request an Amazon Freight Quote

Getting your Amazon freight quote is simple:

1. Provide Shipment Details: Share information about your cargo, including size, weight, type of goods, pickup location, and destination.
2. Let Us Handle the Logistics: Our team evaluates your needs and matches you with the most cost-effective and reliable shipping solutions.
3. Receive Your Quote: We’ll deliver a detailed freight quote, outlining all costs and options to help you make an informed decision.

Contact Us for Your Amazon Freight Quote

Ready to get started? Click the "Quote" button in our menu or email us using the link in the footer. Guided Freight is here to provide dependable, cost-effective freight solutions for all your Amazon shipping needs.

With our expertise as an Amazon freight broker and our trusted carrier partnerships, you can rely on us to deliver seamless logistics support every step of the way. Let Guided Freight simplify your shipping process today!

Conclusion

While Amazon’s entry into the freight industry may excite a very particular high-volume Amazon Seller who regularly ships 26+ pallets directly to an Amazon Warehouse, for everyone else, it's not the ideal solution particular,

• small businesses, 
• smaller Amazon sellers,
• shippers with special handling requirements
• those requiring unique trailer options
• those not shipping to an Amazon Warehouse
• and companies with complex logistical requirements 

will find the official Amazon freight service lacking. Our expertise lies in handling everything from scheduling to compliance, ensuring your shipments meet Amazon’s specific requirements, or those of wherever your goods final destination might be. This experience allows us to offer tailored freight solutions that help businesses save time and headaches as compared to using Amazon's own freight services.

Should you be interested in learning more about working with our team, submit a request for a freight quote. We’ve made it quick and easy. And we guarantee, there will be a human, and not AI, on the other end of your request.

Sources

The information  in this article was drawn from our company's general logistics knowledge, industry best practices, and our 10+ years of experience making thousands of shipments to Amazon warehouses and other locations across the United States.

The information about Amazon Freight's shipping services, rates, and benefits was primarily sourced from Amazon’s official page. For further details on their offerings, visit Amazon Freight.